Golden Rules For the Use of Autoresponders

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Golden Rules For the Use of Autoresponders

 by: Nial Robbins

Autoresponders are a perfect way to increase traffic to your site. They can save many valuable hours by automatically answering emails concerning frequently asked questions about a service or product or by sending a welcome letter to new members of your program. There are many ways that autoresponders can help your business. One of the most important is their ability to track the effectiveness of your promotions. Since autoresponders are one of the most popular marketing tools available today, they are being used by a lot of different kinds of business and websites. Some of these take advantage of the system to use the autoresponders in a negative manner. You should be aware of some of the Golden Rules when using autoresponders.

Thou Shalt Not Use an Autoresponder Address When Submitting to Search Engines.

Since you will most likely submit your site to search engines such as Google or Yahoo!, directories, classifieds, and free for all sites, you should be made aware of the fact that these sites commonly use an autoresponder as well. If you were to use your autoresponder to contact these companies, their autoresponder will reply to yours and so on and so on. Thus creating a cycle of autoresponses that will flood your email box and theirs as well.

Thou Shalt Not Use an Autoresponder to Subscribe to Ezines or Discussion Forums.

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Since most of the time an Ezine will send you updates and new information regularly, your auto responder will send them a message each time. In a discussion forum, every person in the discussion forum will receive your auto response. This can be irritating and most of the time you will be unsubscribed. It is often hard for the administrators of the forum or ezine to determine who is using the autoresponse and therefore it is simply common courtesy to never use an autoresponer in this manner.

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Thou Shalt Not Use an Autoresponder to Take Advantage Of Unsuspecting Individuals.

Some very unprofessional companies will use autoresponders to respond to an automated message when this is done the address in the from field will be automatically subscribed to their mailing list. This is a extremely un ethical use of autoresponders and those who do it are in jeopardy of creating a very negative image of themselves and their company. Rather than promote their service or business, this usually leads to people becoming very upset and spreading a negative word about your company rather than a good one.

The Internet can be a great place to do business and autoresponders can be an excellent way to save time, however when used in an unprofessional way, they can lead to frustration and aggravation for others. Your company will suffer the loss of much business if you choose to participate in these abusive practices. The appropriate use of auto responders can generate a large amount of business, while inappropriate use can drive away that business.

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How to Put Your Bookmark on Top Every Time.

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Copyright 2005 Ron Hutton

Do web surfers really bookmark websites anymore? A good friend and very successful marketer online recently said to me, "Ron, bookmarks are a complete waste of time." It was said so matter-of-factly, that we were off onto some other topic in the next breathe.

A little later, as I was returning to the Breakaway Marketing World Headquarter, this very brief conversation popped back into my head and I asked myself... "Is he right?" "Are bookmarks a complete waste of time?" I visualized the favorites list that I've developed in my own browser's memory bank and I thought if I lost that list, I'd have to reconstruct it and I utilize my favorites folders constantly.

Bookmarks aren't a complete waste of time, especially considering that it only takes a couple minutes of your time to set up a bookmark link that will put your bookmark at the top of the favorites list every time.

There's a little trick that I'll share with you that you've probably never seen before and you can download a text file with the exact scripts to modify for your own use.

We're going to shift gears from bookmarks to autoresponders for a second, and as you follow along you'll see the connection. Trust me.

When I set up a new autoresponder series I always incorporate the following copy into the first message. Here's what it might look like...

~~~~~~~~~~~~~~~~~~~~~~~~~~

Hi New Autoresponder Subscriber,

Welcome. Thank you. Congratulations. This is just super!

If you re receiving this message, it s because you (or someone pretending to be you) successfully subscribed to my weekly eZine, GoThrive Online. If you did not intentionally subscribe, you'll find "how to unsubscr!be" info at the end of this message.

Before we do anything else, I want you to set up a new mail folder in your email client where you can safely store all incoming GoThrive Online ezine issues and messages. Whether you use Outlook, Outlook Express, Eudora, Express Plus, Calypso, or whatever software, you can typically create a new mail folder by clicking file / new / folder.

Name this new folder ! GoThrive Online Ezine ! .

Just like that. ! GoThrive Online Ezine ! .

Save all of the messages that you receive from me in that folder. This will save you the trouble of having to look very far for messages when you want to go back and reference a tool, service or article that we discuss.

~~~~~~~~~~~~~~~~~~~~~~~~~~

Why the wierd looking folder name (! GoThrive Online Ezine !)? I learned this trick from Alex Mandossian. When you name a folder beginning with "!" it will be listed first in alphabetical order. In fact, the "!" beats out every other special character in this regard.

So, by naming the folder "! GoThrive Online Ezine !", the email client (software program), which by default sorts all folders alphabetically, will put my new folder above everyone else's folder. I'm now the first folder that my new subscriber sees every time he or she opens the email client. Very cool.

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This same tactic can be used with website bookmarks!

Let's go test three bookmark examples and you can download the scripts for your own use. Go here now:

http://www.pluginprofittoolbox.com/standard-bookmark.html

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Honestly, it's hard to predict what kind of mileage you'll get by implementing this little bookmark trick, but it surely can't hurt to be at the top of the favorites list for everyone who does bookmark your site.

About the Author

Ron Hutton is a 20 year sales and marketing veteran with a passion for coaching and training. Subscribe to "GoThrive Online", for big juicy marketing tips in small, easy-to-chew, bite size servings. 17 Free Cool Tools...
http://www.gothrive.com

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