10 Easy Steps to a Useable Website

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10 Easy Steps to a Useable Website

 by: Nigel Lew

Building a useable website can seem daunting. Here is a quick guideline to help you on your way.

1.It s all about your content

To get your website listed appropriately the content of your website needs to be nested between the tags. This way it gets read by the search engines. Your content also needs to be unique and get your point across.What is it about your product or service that is better and different from your competitions. This is called your usp or unique selling proposition and should be conveyed clearly and immediately upon hitting the page.

2.Make effective use of your title and description tags

These are your two most important tags when it comes to referencing your page content. Meta keywords rarely have any impact what so ever on your pages listings.

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3.Make sure content is well formatted

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It is very important to break up your content with italics, bold text, bulleted lists, etc. Well formatted content makes your pages more accessible to visitors but the search engines also. Visitors scan across your page rather than read it so it makes sense to format your page so it can be browsed yet still convey your message.

4.Proper code

Having proper progamming in place is quite simply a must. Web standards have changed substantially over the years and it is important to make sure your pages validate both html and css. Think of it this way. How effective could you get your point across if you were talking swahili. Your code is no different. Why make it difficult for the search bots to index your content.

5.Do not use Front Page, Dreamweaver, or any other WYSIWYG editor.

While accurate, MS Front Page, for example, makes it easy for just about anyone to throw up a web page it doesn t take W3C compliancy into account Hence the code it outputs is an absolute train wreck. This is terminal for your website as you need a strong code base (foundation) or your site will never stand up to the competitions.

6.Don t design in Flash

Seemingly technical in nature or neat perhaps flash animation only serves to distract visitors from what they came to your site for in the first place, your product or service. Your services are what visitors are interested in not a blinking, noisy, website. Flash also creates major problems with getting it properly indexed. There is no way for the search engines to extract content from your website as it is all contained with in the swf. If you absolutely must have a flash page it is imparitive to offer an html version as well.

7.Easy on the eyes

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Graphical elements play a huge role in a website design as well. You need to make sure you don t have any extreme contrasts between colors and that you don t use really bright colors as they are quite hard on the eyes. Your logo or brand should be clearly displayed on the home page and in more than one place.

8.Instill a sense of well being with ease of use

Make sure you have all legal documents in place such as privacy and return policies. It is also important to have all of your contact information pricing etc. displayed in a manner that conveys legitimacy. It should be very easy to contact you for any questions your visitors may have.

9.Include an opt-in newsletter

A great way to generate return customers is to offer an opt-in newsletter. This allows for direct marketing to people who you know are already interested in your product or service. What better way is there to keep customers abreast of new products or changes in the services you offer.

10.Use a trademark or tag line

In our case we trademarked the manipulated at symbol with the phrase bringing e-solutions to you, thereby effectively increasing the strength of our brand. We are now able to effectively convey who we are but give a good creative idea as to what we do.

About The Author Nigel is the Owner and E-Commerce Project Manager of Ultimatech Computer Consultancy located in Aspen Colorado. You may re-print this article by leaving my name in tact. www.ultimatechcc.com nigel@ultimatechcc.com

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Can you succeed marketing an affiliate based program?

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Internet Marketing can be an enjoyable and profitable experience, but it can also be very frustrating, time consuming, money draining and anti social.

So why do we keep putting ourselves through all this pain?

Well, I m sure that for everyone there is a different answer depending on your driving force, but for me it s the thought that one day I ll succeed and make a tidy income. God knows how many Get Rich schemes are out there but experience has taught me that 95% of them are simply schemes for making the owner rich and not the affiliate. On the plus side, they do teach you the pitfalls of Internet Marketing and hopefully move you that little further down the line towards your ultimate goal.
You may think that this article is simply a moan about the chaos which is Internet Marketing but I assure you that s not the case. My aim is to pass on the good and bad of this type of venture and to hope that I can help someone to avoid the many obstacles and reach there goal reasonable unscathed.

Can you make money from a program which doesn t sell a tangible product?

Time and time again you ll see these type of programs They ll say pay $5 as a one off payment and we ll give you thousands in return. The word that comes to mind is Pyramid . Logic tells you that $5 can never become $1,000 without you sponsoring thousands of people and then they ve got to sponsor thousands of people and so on. At some point you run out of people and the system fails. You loose your money but the owner makes a tidy sum. Maybe the answer is to invent your own Get Rich scheme but then, how do these people sleep at night?
Personally, these schemes should be outlawed because all they do is serve to undermine the ethics of Internet Marketing.
So, can you make money from these types of programs My experience tells me No
Should you avoid them?
Most certainly Yes

What about programs where you pay a monthly fee but again there isn t a product?

These are very much the affiliate based programs and do have some merits. They tend to offer the same, old same old, free resource tools, safe lists to join and a type of ad co-op guaranteeing leads and/or sign-ups. Of course, the tools are usually obsolete in today s market, the safe lists are more geared towards the owner making an advantage by you joining using their affiliate ID and the guaranteed leads are too old to be of any use. I m sorry for being a cynic but I m sure there are people out there who are reading this article and nodding there head because they ve been there.

On the plus side these programs do have a sustainable growth because of the monthly income and so getting personally sponsored affiliates can recoup your loses over time. The problem however, is that people tend to be reticent to join because of the fees and then become despondent when they struggle to get affiliates for themselves. Most of the programs offer free membership and Yes you will get tens to hundreds of people joining the free program but the ratio from free to paid is very poor.

People enter these programs believing, that by simply joining, they will be given thousands of Dollars for doing zilch! Like I said these programs do have there merits and if you stick in and spend loads of your money on advertising, hours of your time promoting to rotators and safe lists then you may come out the other side breaking even or with a small profit. Don t get me wrong I still have some involvement with these types of programs Why? Because I believe the hype that I can be the one success story and come out the other side, a rich man!

What about the programs where you pay a monthly fee and promote a product?

If the product is unique in some way, affordable to the masses, useable and needed and you can get in on the ground floor then you could be onto a winner. In my experience, it s the product which brings in the serious marketer not the affiliate program. Think back to the early days of mobile phones, when they use to be very bulky and expensive and people were saying They ll never catch on
However, the marketer with vision saw the mass potential and stuck in. Oh how I wish I d been in this game then because now I wouldn t be here typing this article, I d be on a beach somewhere and my secretary would be typing this article. There are other types of product based affiliate programs out there which will also give you a chance for success, but finding it is like crawling through a minefield. Don t simply sign up because it s free membership or the site looks professional, read all the pages and understand the ethics of the owner. Consider the product(s) on offer and think about your target audience.The product(s) should be affordable, useable, sellable, exciting and hopefully unique in its market. The affiliate program should be affordable and sustainable. Look at the Compensation plan and consider how feasible it will be for you and your potential team, to reach the profit line. Some plans may look impressive but sometimes they dazzle you with big Dollars. Look at the amount of paid sign-ups required together with the percentages paid and compare this to the cost of the program and the cost of advertising needed to reach those required sign-ups. Work out how long it will take you to break even, for instance, if the cost of the program is $20 a month and you spend $20 a month on advertising you may get 1 or 2 sign-ups a month. If the comp plan pays you $5 a sign-up you ll need 8 sign-ups to break even but it may take you 4 to 8 months to get to that point. So it could cost you between $160 and $320 to get there.

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Do your sums or you may never really break even?

You should look at the make-up of the down line and how it fits in with the matrix/comp plan. Some down lines have legs, in that you build so far down and then the line splits off and begins again. This usually happens when you reach another level in the comp plan, but the resulting effect can make it hard to progress to the next level. Some have a straight down line so everyone who joins will be in your line. This can be misleading in that you believe that it s your sign-up and you ve earned money.
However, it does allow you to assess the popularity of the program and help you decide if you should continue.

Now Image you ve come across an affiliate site (Not hard to do with today s Internet) Ask yourself the following questions:-

Does the site look impressive?
Does it make you want to read on?
Does it have a product that excites you?
Could you use the product?
Could you sell the product?
Would you buy the product?
Is the product affordable?
Do I get the product as part of the affiliate program?
Can I afford the monthly payment?
Do they have a worthwhile Compensation Plan?
Do they have a matrix or a straight down line?
How quickly will I break even?
Can I make a profit?

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SO CAN YOU SUCCEED BY MARKETING AN AFFILIATE BASED PROGRAM?

Oh yes! Further parts of the article must be a fun to the expert. Continue reading, there are more minutiae to follow.

Find today s Mobile Phone with an affordable affiliate program, offering you a good compensation plan, workable matrix and responsive down line and the answer is undoubtedly

YES

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About the Author

The author is Ian Bosworth who has 2 years experience in Internet marketing. He has put together a website and newsletter designed to help other marketers looking for a home based business
http://www.profitmashine.com

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